Benmetrics

Count your visitors.
Don’t track them.

See how many people visit your website, where they come from and which pages they view. No cookies, no personal data collected, no consent banners required.

Made in Scotland

Create your account See how it counts

1,345 visitors 2 Oct, the busiest day

Page views

Visitors

11 Sep 18 Sep 25 Sep 2 Oct 9 Oct

An example month for a café’s website.

Visitors
13,704
Page views
35,907
Average visit
2 min 14 s
Left after one page
41%

The answers, in plain English.

Website analytics shouldn’t need a training course. Just the numbers that matter, presented in a way that makes sense.

Where they found you

  1. Google 4,934 visitors
  2. Direct 3,289 visitors
  3. Instagram 2,056 visitors
  4. ChatGPT 1,233 visitors
  5. Facebook 1,096 visitors
  6. LinkedIn 685 visitors
  7. Bing 411 visitors

See traffic from AI assistants like ChatGPT, Claude, Gemini and Perplexity, separately from other sources.

What pages they visited

  1. / 7,400 visitors
  2. /menu 4,248 visitors
  3. /book-a-table 3,015 visitors
  4. /opening-hours 2,330 visitors
  5. /find-us 1,507 visitors
  6. /gift-vouchers 548 visitors

You’ll also see where visitors are in the world, what devices they use and how long they stay.

It counts like the clicker at a shop door.

It knows how many people came in. It never knows who they were.

  1. A visitor opens a page

    When someone visits your website, Benmetrics records which page they viewed and where they came from. No cookies, and nothing stored on their device.

  2. We count them, then forget them

    We give each visitor a temporary, anonymous identifier so we can count them without counting them twice. Their IP address is used briefly, then discarded. Nothing personally identifiable is stored.

  3. Stats persist. Tracking doesn’t

    You keep your website’s analytics over time, without using identifiers designed to follow individuals from day to day.

What we keep

  • The pages they visited
  • Where they came from
  • Their country and region
  • The type of device they used
  • How long they stayed

What we never keep

  • IP addresses
  • Cookies or data stored on their device
  • Names, email addresses or login details
  • Their town, city or exact location
  • Anything that tracks them across websites or days

One line to add.

Paste one line of code into your website. It’s less than 1 KB, won’t slow your pages down and works with almost any website.

The whole installation 
<script defer crossorigin data-domain="yourwebsite.co.uk"
        src="https://cdn.benmetrics.com/js/script.js"></script>

Made in Scotland.

Independently built and owned in Scotland, with your analytics data securely hosted in the UK.

Create your account