A UK alternative to Fathom.
Benmetrics is privacy-first website analytics, independently built in Scotland and hosted in London. No cookies, no tracking, and from £8 a month.
How Benmetrics compares with Fathom.
Both count your visitors without cookies. Here is where Benmetrics is different.
Where it is made
Fathom In Canada.
Benmetrics In Scotland.
Where your data is kept
Fathom In the United States.
Benmetrics In the United Kingdom, on servers in London.
What it costs
Fathom From $15 a month, after a 7-day trial that needs a card.
Benmetrics From £8 a month, after a 7-day trial with no card to enter.
Size of the script
Fathom About 2 KB.
Benmetrics Under 1 KB.
Private by design, and closer to home.
- No cookies, and nothing stored on your visitors’ devices.
- No personal data kept. A visitor’s IP address is never stored with their visit.
- No following anyone from one day to the next, or from one website to another.
- Independently built and owned in Scotland.
- Your data on servers in London.
- A script under 1 KB, less than half the size of Fathom’s.
What you get from Benmetrics.
The numbers a website is actually run on, in plain English. No training course needed.
- How many people visited, and how many pages they opened, day by day.
- Where they found you, with AI assistants such as ChatGPT shown separately.
- Which pages they read, and how long they stayed.
- Their country and region, and the type of device they used.
- Clicks on the buttons and links you choose to count.
- How many visitors get from one step to the next, such as from your homepage to your booking page.
- A link to a report that you can send to a client, who needs no account to open it.
Count your visitors. Don’t track them.
Create your accountWhat this page says about Fathom is taken from its own website: its prices, where it keeps data and its page about the company as they stood on 13 October 2026. The sizes of the two scripts were measured that day. Fathom is run by Conva Ventures Inc., which has no connection with Benmetrics.